How exactly you can influence the developmentof the Company:

- designing and developing a unified lifecycle model for different customer segments
- defining and implementing platform-wide lifecycle standards (structure, approaches, best practices)
- developing automation flows (event-based scenarios, triggers, and communication orchestration)
- designing and supporting experiments to evaluate the impact of lifecycle initiatives
- working with BI/Data teams to build dashboards, models, and generate analytical insights
- collaborating with BUs to adapt lifecycle solutions to specific business contexts
- ensuring the adoption of lifecycle solutions across BUs while maintaining quality and standards
- developing and maintaining documentation (lifecycle playbooks, patterns, and frameworks)

Challenges for three months:

1. Onboarding and understanding the system
- gaining a thorough understanding of lifecycle processes, channels, and segments
- understanding key metrics (retention, LTV, conversion)
- familiarizing yourself with current lifecycle maps across the main BUs
2. Collaboration with Bus
- establishing regular collaboration with key Bus
- aligning on lifecycle priorities and areas of impact
3. Lifecycle analysis and audit
- auditing existing lifecycle mechanisms
- identifying 3-5 key gaps or growth opportunities
- preparing actionable recommendations
4. Initial initiatives
- launching 1-2 lifecycle initiatives or experiments
- clearly defining KPIs and evaluating results

To achieve the results, you will need:

- experience in building end-to-end lifecycle models (onboarding → retention → reactivation → churn) in B2C and B2B
- hands-on experience in working with lifecycle as a system rather than separate campaigns (structure, logic, connections between stages)
- experience in designing and analyzing experiments (A/B, holdout, baseline) with an understanding of cause-and-effect relationships
- strong analytical skills: cohort analysis, retention curves, LTV, unit economics
- experience in collaborating with BI/Data teams (defining requirements, working with data, interpreting results
- experience in building automated processes (event-based communications, triggers, scenarios, orchestration)
- experience in working with CRM/CDP/communications platforms (Infobip, Braze, SFMC, etc.)
- experience in collaborating cross-functionally with Product, Marketing, Development teams etc.
- experience in developing methodologies/standards/playbooks would be a strong advantage
- English proficiency at B1 level

How do you manage your working hours?

- Flexible schedule based on role responsibilities- Days off with full compensation: 20 for personal needs, 10 for illness, 1 more on a birthday occasion (a gift from the company), up to 8 for blood donation