How exactly you can influence the developmentof the Company:

- setting up and launching CRM campaigns: running, monitoring, and managing CRM initiatives at every stage of the customer lifecycle
- working on customer base segmentation by creating and updating behavioral and transactional segments using SQL and internal analytics tools
- managing customer retention tools
- conducting A/B tests to improve conversion rates and engagement
- analyzing the effectiveness of launched initiatives by tracking key metrics (Retention, Open Rate, CTR, Conversion Rate, etc.), gathering analytics, and preparing recommendations for optimizing ongoing campaigns
- monitoring the competitive landscape by systematically analyzing competitors’ marketing activities and CRM campaigns in the market and proposing countermeasures

Challenges for three months:

- successfully completing onboarding and becoming familiar with existing CRM approaches, customer retention tools, customer base segmentation, data, and reports
- conducting at least 5 successful A/B tests and analyzing their effectiveness to improve conversion rates and engagement in the assigned area
- launching, monitoring, managing, and evaluating the effectiveness of 3–5 CRM mechanisms at different stages of the customer lifecycle

To achieve the results, you will need:

- advanced proficiency in Excel/Google Sheets
- hands-on experience managing the customer lifecycle as a system rather than separate campaigns (structure, logic, connections between stages)
- experience in designing and analyzing experiments (A/B, holdout, baseline), with an understanding of cause-and-effect relationships, the ability to calculate business impact
- strong analytical skills: cohort analysis, retention curves, LTV
- experience in working cross-functionally (BI/data, product, marketing, analytics, development teams)
- understanding of automation approaches (event-based communications, triggers, scenarios, orchestration)
- experience in working with CRM/CDP/communication platforms (Infobip, Braze, SFMC, etc.)
- experience in working cross-functionally (BI/data, product, marketing, analytics, development teams)
- SQL experience would be a plus
- experience in working with marketplaces, SaaS products would be an advantage
- English proficiency at B1+ level

How do you manage your working hours?

- Flexible working hours depending on your role and responsibilities
- Paid time off and public holidays, even during martial law