Loyalty and Engagement Lead

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  • Location

    Ukraine

  • Platform

    Brand and Loyalty

  • Experience

    3+ years

  • Unit

    Loyalty and Engagemen

Founded in Kyiv in 2010, Uklon started as a ride-hailing platform and has evolved into a multi-service digital ecosystem integrating ride-hailing, Uklon Delivery, Uklon Ads, and the Uklon Travel bus ticket booking service.
As of April 2026, the Uklon service is available in 27 cities across Ukraine and at the Bukovel tourist complex. The company also operates in Tashkent, Uzbekistan.
We create high-load products with ambitious technological challenges, latest innovations and non-trivial moves behind. Our work framework is to test new hypotheses, push our ideas using the latest tech stack.
Let’s drive the industry together!

Join us as a Loyalty and Engagement Lead.

Hiring process

Acquaintance, test assignment (we value your work and time, so it is paid), and a technical meeting.
In case you have any questions, feel free to contact our recruiter directly or via email at au.moc.nolku%40kuilyrvah.anilativ - we’re here to help!

What our offer includes specifically for this role

    working with a leading brand and having the opportunity to create and contribute to high-profile projects

    becoming part of a brand ranked among the TOP 10 Most Effective Brands

    working with one of the country's strongest brands, with brand awareness exceeding 90% in Ukraine

    clear objectives and the opportunity to see the impact of your achievements

    all the resources and tools you need to bring bold and creative ideas to life

    working alongside top experts in an environment driven by ambitious challenges

    autonomy in your work and the absence of micromanagement

    challenging tasks and the opportunity to take on bold marketing initiatives

    the opportunity for professional and career growth

    immersing in a corporate culture where every teammate is valuable and recognized

    working in a company that is part of the international VEON Group, operating across telecommunications, fintech, mobile, streaming, healthcare, and other industries

    regular performance & salary review

    an annual bonus subject to the achievement of company goals

How exactly you can influence the developmentof the Company:

● developing and executing the long-term Loyalty & Engagement strategy, including loyalty programs, customer engagement, and gamification across Uklon ecosystem products and markets according to the Company's business objectives● managing the business performance of Loyalty & Engagement initiatives by planning and controlling marketing investments, evaluating unit economics, and achieving agreed business KPIs ● defining and developing the Customer Value Proposition for loyalty programs across products, segments, and target audiences, ensuring relevant customer value and strengthening the ecosystem’s competitive advantage ● designing, testing, implementing, and scaling mechanisms aimed at increasing LTV, Retention, Frequency, product penetration, and the overall business performance of ecosystem products ● advancing a data-driven approach to Loyalty & Engagement through market and customer behavior analysis, evaluating initiative performance, and developing hypotheses and recommendations to support product and business growth ● building effective cross-functional collaboration with Product, Marketing, Analytics, Tech teams, and Business Units to enhance loyalty tools, automate processes, personalize communications, and improve the customer experience ● ensuring the implementation and scaling of loyalty tools across Business Units while maintaining consistent standards, a high-quality customer experience, and seamless integration across ecosystem products ● leading, developing, and mentoring the Loyalty & Engagement team by building functional expertise and promoting a culture of data-driven decision-making, experimentation, and continuous improvement

Challenges for six months:

● strengthening the Loyalty & Engagement function by laying the foundation for a best-in-class loyalty program among Ukrainian digital services, while providing effective team leadership and cross-functional collaboration ● conducting an audit and implementing a systematic approach to managing the Loyalty & Engagement function, including its structure, portfolio of tools, CVP, prioritization, processes, KPIs, and reporting ● developing and presenting a 12-month strategy for the evolution of loyalty tools and programs to support the objectives of Uklon’s products and expansion markets ● deepening the integration of the loyalty program into Product Customer Lifecycles and building a framework for measuring its business impact, including promotional investment savings

To achieve the results, you will need:

● at least 2 years of hands-on experience in launching, developing, and managing loyalty programs ● at least 4 years of experience in product marketing ● hands-on experience in leading, developing, and mentoring a marketing team ● experience in managing multiple projects simultaneously and collaborating cross-functionally with Product, Tech, and Marketing teams ● the ability to work with unit economics, P&L, business cases, and analytics tools ● in-depth understanding of current loyalty trends and gamification techniques (experience launching games would be an advantage) ● experience in managing the customer lifecycle (CLC) and developing partnership programs ● English proficiency at B2 level

How do you manage your working hours?

● Flexible schedule based on role responsibilities● Days off with full compensation: 20 for personal needs, 10 for illness, 1 more on a birthday occasion (a gift from the company), up to 8 for blood donation

  • ● Internal knowledge sharing, mentorship programs, and training for soft & hard skills● Professional certifications for experts● Corporate library and subscriptions to information resources● Personal/team learning budget● Corporate discounts and сompensation for English lessons● Long-term training program for managers

  • ● Medical insurance in Ukraine
    ● Paid therapy sessions with Pleso
    ● Providing our soldiers in the Armed Forces with gear and medical supplies
    ● Gamification, gifts, giveaways and partner discounts
    ● Sports events and corporate team buildings
    ● Wellness programs with emotional well-being workshops
    ● Relaxing massage weeks in the office
    ● Promo codes for Uklon rides
    ● Corporate discounts and partial compensation for sports activities

  • Uklon is a socially responsible business and ranks among the Top 10 largest donors supporting the Defense Forces and humanitarian initiatives among Ukrainian businesses in the IT and telecommunications sector.

    The total amount of Uklon’s financial support and investments, including the company’s corporate contributions and charitable donations from its founders, in support of the Armed Forces of Ukraine, volunteer movements, CSR projects, and charitable initiatives, amounted to over 230 million UAH for the period from January 2022 to July 2025. The company is also among the most responsible taxpayers in the IT sector, having paid 680 million UAH in taxes based on its 2024 operating results.

If you're looking for a dynamic and ambitious product company focused on growth and global expansion, passionate about cutting-edge technologies, and eager to reveal your inner drive — join Uklon team!

*We value every application and aim to provide feedback within 7 business days. If you haven’t received a response - don’t worry: it simply means there wasn’t a match with the position this time.
If you don’t see an email from us - please check your Spam folder or other inbox tabs. Sometimes our messages end up there.Thank you for choosing Uklon. See you soon!

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