How exactly you can influence the developmentof the Company:

- developing long-term marketing strategies for assigned products and making recommendations for product and business strategies to achieve target KPIs- systematically researching markets, customers, competitors, and categories, forecasting key changes, and making recommendations to inform strategic decisions- developing business cases to assess market potential, development priorities, product economics, and expected business impact- managing the marketing mix for products, including segmentation, positioning, value proposition, pricing, and promotion channels, making recommendations for product development- developing and ensuring the effective execution of marketing initiatives to grow products and achieve target business metrics in line with the marketing plan- systematically analyzing product and marketing metrics, identifying growth opportunities, formulating and prioritizing hypotheses, evaluating results, and scaling effective solutions- managing marketing budgets, assessing investment efficiency, ROMI, and risks, and setting resource allocation priorities- organizing annual and quarterly marketing planning, monitoring the execution of plans, budgets, and KPIs, and ensuring regular reporting- collaborating with cross-functional platform teams and other business units, providing expert leadership on complex cross-functional projects- analyzing the results of implemented initiatives, drawing conclusions, and scaling successful approaches to improve the performance of the function- developing the expertise of Product Marketing specialists, mentoring them, sharing knowledge, and improving the quality of the team’s work

Challenges for three months:

- adapting to the team, the Company, and its key processes, and establishing effective collaboration with product and platform teams
- conducting a comprehensive analysis of the market, customers, competitors, acquisition channels, and product economics, identifying key growth opportunities and testing priority hypotheses
- developing and beginning to implement a marketing strategy for the assigned product, with clear priorities, KPIs, and an initiative plan to drive rapid growth and scaling
- ensuring the effective delivery of key marketing initiatives and route launches in line with the agreed plan, with a measurable impact on target business metrics
- establishing a system for regular analysis and reporting on product and marketing performance, as well as evaluating investment effectiveness
- developing and implementing at least two systematic improvements in Product Marketing that can be scaled or adopted by the team as best practices

To achieve the results, you will need:

- at least 5 years of professional marketing experience, including 3+ years in Product Marketing, Brand Marketing, Category Management, or related roles- proven experience in driving rapid growth and scaling products or business areas, with a measurable impact on business performance- experience in independently developing and implementing product marketing strategies- in-depth understanding of marketing, product development, 4P, key product and marketing metrics- strong analytical skills and experience in working with large datasets, formulating hypotheses, and making data-driven decisions- experience in developing business cases, assessing market potential and product economics, evaluating investment effectiveness, and forecasting business impact- experience in managing marketing budgets and evaluating the effectiveness of marketing investments- experience in leading complex cross-functional projects and working with senior stakeholders- systems thinking, strategic thinking, a high degree of autonomy, a strong sense of responsibility, and a focus on business results- experience in mentoring and developing specialists would be an advantage- English proficiency at Upper-Intermediate level or above

How do you manage your working hours?

- Flexible schedule based on role responsibilities- Days off with full compensation: 20 for personal needs, 10 for illness, 1 more on a birthday occasion (a gift from the company), up to 8 for blood donation