Uklon | Head of Brand and Product Marketing

Uklon is a product IT company which develops a leading ride-hailing service. Daily, Uklon expert team pumps up one of the largest infrastructures on the market of Ukraine and abroad ensuring the interaction between drivers and riders.
We create a high-load product with ambitious technological challenges, latest innovations and non-trivial moves behind. Our work framework is to test new hypotheses, push our ideas using the latest tech stack.
Let’s drive the industry together!

Join us as a Head of Brand and Product Marketing.

Hiring process

Introduction, an interview with the managers, and an interview with the team.
In case you have any questions, feel free to contact our recruiter directly or via email at au.moc.nolku%40okneiikina.avavrav - we’re here to help!

Drive with Us

What our offer includes specifically for this role

an opportunity to join the strategy development of one of the strongest brands in the country, with a recognition level of over 90% in Ukraine and a user base of millions

join a professional, dynamic and creative team that is included in the TOP 5 Best Marketing Teams according to the VRK rating

join a socially responsible business that actively helps the army and develops its own social initiatives

challenging tasks and the ability to take on bold challenges in marketing manifestations

modern approaches and tools for achieving ambitious goals

regular performance & salary review

a company culture where everyone is significant and valuable and has an impact on processes

annual bonus upon fulfilment of company goals

How exactly you can influence the developmentof the Company:

● develop and implement a marketing strategy for the ride-hailing business unit, combining sub-brand development and product marketing● analyse competitors’ strategies and identify opportunities for differentiation and positioning of the ride-hailing business unit● participate in annual/quarterly planning of marketing activities and analysis of the competitive environment● create and adapt value propositions for products and services based on customer insights● plan and implement creative communication projects in accordance with the approved marketing plan of the business unit● effectively manage team resources, including budget planning and control● organise team work and mentor specialists● track and analyse key performance indicators, KPIs of the entrusted unit,including the effectiveness of sub-brands and implemented projects● prepare and present regular reports on the team’s performance● act as a single point of contact between the ride-hailing business unit and the Brand & Loyalty Platform, CorpComms, and other teams, transforming business goals into clear terms of reference

Challenges for three** months:

● update for H2 2026 comprehensive marketing plans for both key audiences of Uklon ride-hailing - Driver and Rider, taking into account the specifics of their needs and behaviour● analyse and update the positioning of the ride-hailing product portfolio in accordance with market needs and the company’s strategic goals● ensure effective representation and achievement of Uklon Ride-Hailing goals within the scope of strategic brand campaigns● ensure effective implementation of tactical brand & product marketing activities● formulate a media strategy for the business unit in conjunction with the Brand & Loyalty Platform to maintain Uklon brand awareness (with a focus on ride-hailing) through various channels, including online and offline media● set up regular reporting and analysis of campaign performance at the business unit level● achieve KPIs for business results of the business unit brand● effectively manage the team

To achieve the results, you will need:

● 2+ years of experience in management positions● at least 5 years of experience in marketing (with a focus on brand and product marketing)● experience working with large-scale projects and brand campaigns, including working with creative agencies and content creation, engaging variouscommunication channels and evaluating their effectiveness● ability to effectively lead a team and manage multiple projects simultaneously● ability to respond quickly to changes and find effective solutions
high-level communication and presentation skills

How do you manage your working hours?

● Flexible schedule with required collaboration hours from 11:00 to 16:00● Days off with full compensation: 20 for personal needs, 10 for illness, 1 more on a birthday occasion (a gift from the company), up to 8 for blood donation

How will you level up your skills at Uklon?
● Internal knowledge sharing, mentorship programs, and training for soft & hard skills● Professional certifications for experts● Corporate library and subscriptions to information resources● Personal/team learning budget● Corporate discounts and сompensation for English lessons● Long-term training program for managers
Care and support
● Medical insurance in Ukraine● Paid therapy sessions with Pleso● Providing our soldiers in the Armed Forces with gear and medical supplies● Gamification, gifts, giveaways and partner discounts● Sports events and corporate team buildings● Wellness programs with emotional well-being workshops● Relaxing massage weeks in the office● Promo codes for Uklon rides
Regular Sport Activities:
● Uklon Football – weekly● Uklon Online & Offline Yoga – weekly● Corporate discounts and partial compensation for sports activities.
Corporate social responsibility
Uklon is a socially responsible business and ranks among the Top 10 largest donors supporting the Defense Forces and humanitarian initiatives among Ukrainian businesses in the IT and telecommunications sector.

The total amount of Uklon’s financial support and investments, including the company’s corporate contributions and charitable donations from its founders, in support of the Armed Forces of Ukraine, volunteer movements, CSR projects, and charitable initiatives, amounted to over 230 million UAH for the period from January 2022 to July 2025. The company is also among the most responsible taxpayers in the IT sector, having paid 680 million UAH in taxes based on its 2024 operating results.

Send CV through the form:

Questions, suggestions, or vacancy details — we’re just an email away.

Reach us at au.moc.nolku%40sboj